Hater, launched at SXSW, is an app that allows you to share the things you Hate with the people you love. Hate on celebrities, politicians, bad service, too much traffic, classmates, or annoying Facebook “friends.” In the land of social media, you can only “Like”. Who says your only option is to like? Who really ‘likes’ your ex’s new significant other, friends who are always on vacation, and especially what they are eating! No thanks, now you can Hate on it.
Our client reached out to us with the concept for Hater app, and we worked to seamlessly translate the concept into a great user interface and user experience design. We worked closely with a designer to create a look that reimagines social networking to be a bit more authentic. Our goal was to develop an easy-to-use app with a clean modern look. We paid careful attention to the backend for superior search capabilities. We launched Hater at SXSW and handled the massive traffic that came with the launch. Hater was built as a native iOS app with a Ruby on Rails backend.
Available on the App Store