Lexus is the luxury vehicle brand of Toyota Motor. Lexus is one of the fastest growing manufacturer among the top luxury car brands.
The project focused on making the Lexus brand more approachable to younger audience. Using flash animation, the website allowed the audience to explore the features of Lexus IS-C and its lifestyle. The audience can configure and build their own Lexus IS-C, visually explore interior and exterior of the car, and see it in different colors. This project was paired with massive digital advertising marketing efforts and had to flawlessly handle traffic from audience all over the globe, helping build a stronger segment of potential customers for the Lexus brand.